YMCA rolls out It Starts Here campaign

YMCA Canada recently launched a new national campaign called It Starts Here. The campaign showcases the power of community at the YMCA that is helping people of all ages and stages achieve greater health and well-being.

The materials celebrate the 125th anniversary of the invention of basketball by Canadian YMCA instructor James Naismith, and shine a light on the powerful stories of young people who have been positively impacted by this game and by their experiences at the YMCA. The basketball Public Service Announcement (PSA) video premiered on the Air Canada Centre jumbotron during NBA All-Star Saturday night.

All-Star Saturday night was also a very special evening for a group of young basketball players from the YMCA of Greater Toronto who played a youth exhibition game to kick-off the evening’s events. We heard many exclamations of “Best day ever!” from our young people who had an opportunity to meet their favourite NBA players.